Which of the following actions is considered deceptive in dental advertising?

Claiming discomfort-free dental procedures is considered deceptive in dental advertising because it creates an unrealistic expectation about the dental experience. While many advancements in dental technology and techniques aim to minimize discomfort, it is misleading to suggest that any dental procedure can be completely free of discomfort for every patient. Each person's pain threshold and experience can vary widely, and there are often factors outside the control of the practitioner that can cause discomfort. Advertisements should accurately reflect the potential experiences patients might have to promote informed decision-making rather than create a false sense of assurance.

In contrast, advertising the overall cost of dental care can be a straightforward practice as long as it is transparent. Providing promotional free consultations is common and often helps patients access care without financial barriers. Stating the years of service of a dental practice is factual and can serve as a qualification for the dentist's expertise, rather than being misleading. Therefore, the claim of discomfort-free procedures stands out as deceptive due to its potential to mislead consumers regarding the realities of dental treatments.